"Top 10 Beauty Brand in China" L2 Daily Monday published on...

"Top 10 Beauty Brand in China" L2 Daily Monday published on 15/21/2015 - https://www.l2inc.com/top-10-beauty-brands-in-china/2015/blog

Both Oley and SK-II are on top 10 beauty brands

4. Olay
Digital IQ: 146
Olay used mobile community app Mei Zhuang Xin De to discover potential influencers, inviting users to post screenshots of their personal pages with follower, posts, and engagement stats. To raise brand awareness, the 20 most active users were rewarded with full-size Olay products. The brand also leveraged Sina Weibo banner ads to drive traffic to its CSR campaign discussion page with the hashtag #The Same Appreciation to a Different Kind of Beauty.

6. SK-II
Digital IQ: 134
SK-II is the most improved Index brand this year, rising in the ranks from Challenged to Gifted. The brand opened an official WeChat account in February 2014 and invested in the channel as the focus of its social strategy. In addition, SK-II engaged in concerted advertising efforts on both video platforms and mobile apps; its “Change Destiny” video is the Index’s most popular celebrity-commercial on Youku.