Published in Business on 6 December 2012 by Marina Kosmatos
As might be expected following our listing on the ASX in November, we’ve seen significantly increased interest from the Australian business media in how Xero is going in the lucky country.
In this recent example, our Australian Managing Director Chris Ridd appeared on Sky Business, where the focus was on Xero’s strategy in the Australian market and where the presenter challenged him to explain the cloud in language a broad audience can understand.
The interview started off in classic Australian straight-up style – “What makes you think you can win business and customers here, when MYOB for a start is a pretty entrenched market product?”
The video has more about the benefits of Xero and the cloud and how we are taking on a market dominated by desktop software providers – how customers want innovation and simplicity and how Xero is delivering it.
XRO Price at posting:
$6.06 Sentiment: Buy Disclosure: Held
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(20min delay)