Exactly what I am seeing. The shelf only fits 2.5 boxes but they...

Exactly what I am seeing. The shelf only fits 2.5 boxes but they are jamming 3 in. Times this by 500 or so stores. How good would it be to see Coles breaking us even and the higher margin online stuff giving us the cream.

This is where I see the higher wholesale price being an advantage. The mixing of using roots etc.is part of the process. If our powder is closer to the price and easier to get we could see traditional users buying it and then the sky is the limit. These guys are going through massive amounts compared to your average Aussie.