The proverbial death of a thousand cuts. The suitors, if indeed they are still there, must be starting to wonder exactly what are they bidding on and what is the realistic worth of a brand that has been eroding itself by misreading the changing winds of consumer economics and fashion. The many new boys on the surf gear block have been very quick to capitalize on this apparent disarray and the excruciating length of time negotiations are taking to obtain any result.
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