I love the fact that HEG is going to provide the opportunity to...

I love the fact that HEG is going to provide the opportunity to its shareholders to buy gold direct.

In fact I hope HEG takes it one step further and eventually pays dividends to its shareholders in either dollars or the equivalent amount in gold produced, whichever is the preferred option chosen by its individual shareholder.
I only know of one company ,Iamgold a Canadian company, that does that.

We have all heard of how difficult it is to source gold coins - mints running out and the apparent manipulation and shorting by banks in the US.
Also a lot of people are confused about sourcing gold from mints and give up trying to source it or are put off by the fees.
This could be a way for gold miners to go long in response and by providing access to its shareholders, people who love gold anyway, it's an opportunity to create a new market for gold.

If gold miners universally and fully adopted this idea - who knows an additional 500 Tons (20%) of gold demand annually could be created ?

I wonder where the gold price would be then?