SMM & Japanese Culture

For those of you that have never spent much time in Japan, their culture is underpinned by Honor.
As most of you will know from WWII Surrender meant dishonor.
Honor in its modern form is still central to business in Japan today and its very unlikely the Execs at SMM will throw in the towel any time soon. That doesn't mean Axiom wont win and move forward, quiet the contrary.
In many ways modern business is the new battle front and cultures still prevail.
If you are worried about Japanese tenacity read up on the internet you may learn something.
Start with the Samurai tradition of Bushido.

Best

Randy