I think you are right - having the Thermo sales machine and trusted brand behind this will make a massive difference . Thermo have done their due diligence and won't let the likes of a small time start up from Adelaide with their APAS machine drag down their brand in the market through it being unreliable and not delivering on results.
the market trusts Thermo to have reliable products - this endorsement is massive. bring on FDA and allow the Thermo sales machine to kick in.
another couple of Sales from Sonic via BC sometime soon would signal a ringing endorsement and by default be testament to the efficiency and reliability of APAS in a real hospital setting.
it has been a long wait to get to this point, I am not sure what else can be done by LBT to establish a better platform for success. hopefully they are on the cusp of releasing more modules to further enhance the applicability and attractiveness of purchasing.
GLTAH
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