Whilst many think that good products sell themselves it is...

Whilst many think that good products sell themselves it is actually good marketing strategies that do the trick even for lousy products as we all know. AHZ needs to reconsider its marketing if the sales figures are not stacking up. Patients can influence surgeons product decisions but what patients know about AHZ apart from shareholders. Patients GPS can be even more influential but how many of them know the products. I have two in my family but neither knew of AHZ. It is GPS that generally recommend patients to specific surgeons as they are responsible for their long term care and it is in their interest to get them the best possible products. If you want market penetration you need product awareness. We should get AHZ directors to watch a little bit of Gruen.