so what if they actually turn it around?, page-5

I reckon there is a good chance that management will turn this company around actually

they started out selling board shorts and the surfing lifestyle
over the years this became the action life style so they got into all sorts of sports

Now it seems they going back to basics and concentrating on what they do best ie sell boardshorts
That selling involves sponsoring surf tournaments such as billabong pro and surfs like joel parkinson, taj burrow

that's all they have to do

so far they have closed 140 unprofitable stores, reduced the products and suppliers