I think now is a good time to review some of the claims made for the AP chip that is the principal reason for the valuation of the company. Without this chip as a real product the value is zilch. But the value with it is enormous. This is one of the reasons why AP has also been invited to list on the US OTC market under ADPXY.
I meant to include these quotes in answer to the same question. It is worth bringing them to mind again:
" ... It is also noteworthy to highlight that the release of the performance specifications on 3rd March 2015 has amplified interest in Audio Pixels and also has resulted in numerous requests from industry players already under NDA to visit our site at Migdal Haemek in Israel to witness firsthand the results and measurements.
We have recently engaged MKR Group, an Investor Relations firm based in Los Angeles, to assist in creating market awareness in the US markets which will include briefing analysts, research reports and assisting in road shows. In support of these activities on May 19th 2015 we released to the markets in both Australia and the US a report titled “Market Overview May 2015”, which can also be found on our corporate website.
I would be happy to address any questions from shareholders. We are also fortunate enough to have our three senior executives from Israel (Danny Lewin – CEO, Yuval Cohen – Chief Technical Officer and Shay Kaplan – Chief Scientist) on the telephone conference line and they can respond directly to any technical questions shareholders may have, but before I do, I would like to remind everyone that Our company is destined to disrupt the status quo of a multi-billion-dollar industry spanning a diversity of companies and markets. For this reason we must continue to maintain a conservative approach to the release of technical information. Management would like to express is appreciation to its shareholders for their patience in allowing the judicious sharing of information as to best preserve the Company’s value, opportunities and competitive advantages. ... "
I include the comment about appointing a PR firm. We've heard nothing more about this since then, but I suspect the problems with fabrication have led to a bit of a hiatus in promoting the company until they have got past that obstacle - which, we are unambiguously advised, they now believe they have done.
I am generally inclined to regard the lack of clear and unambiguous info release from the company as largely a reflection of its wish not to attract too much attention from potential competitors, especially during this period of delay, but this attitude is likely to reverse as soon as they have a product to unveil to the industry. My guess is that when the chip is finally available as a validated finished commercialisable product they will be going into overdrive to make up for lost time on that front. I would also not be surprised if there are not some of those new staff who will be destined to be the tech interfaces to all those prospective customers.
I quote below from Danny Lewin at the AGM :
" ... A few words about demonstrations: In almost all cases loudspeaker companies are judged and valued based on the perceived sound quality. More simply put quality speaker brands command far higher premiums than lesser ones; and given a choice, consumers will always choose the highest quality speaker / brand they can afford. With this in mind the directors and management of Audio Pixels have committed the company to a cohesive strategy that not only produces a game changing technologybut also paves the way to generate high‐demand for a premium product.
To preserve and maximize our opportunities to sell billions of units a year we are carful to avoid the temptation of being drawn into an endless cycle of self‐promotion. Our goal is not to prove to the world just how awesome our technology is, rather to demonstrate our capacity to supply a product possessing the incredible benefits that drive customer demand. [i.e. a commercial product on a commercial scale]
Therefore at this time we are limiting demonstrations to select audiences of strategic value that possess the necessary expertize to assess the underlying technologies. As mentioned phase‐three activities have been temporarily suspended in favour of getting a jump‐start on phase‐ four. Once this is behind us we will revert our attention back to a number of tasks we still hope to accomplish within the third phase of development. These efforts may or may not include the production of demonstrable samples, but it is safe to say that any public demonstration of our technology, in particular our inaugural demonstrations, will first and foremost seek to impress rather than satisfy interim curiosities.
As one can imagine there has been a tremendous increase in interest in our technology, since we announced the measurement results. I have personally fielded countless conversations with shareholders, investors, bankers, brokers, analysts, partners, vendors, media, and of course customers. Everyone wants to know what we are doing, how we are doing it, when will it be available, basically every detail they can possibly extract.
It is important remember that there are many billions of dollars at stake attracting the attention of both obvious and not so obvious competitors. We would be naive and irresponsible if we were to dismiss such competitive threats. This necessitates a restrained approach to information sharing. We do understand the frustration in this, but hope there is an appreciation that the underlying motive is to preserve the best interests of the company and its shareholders.
(20min delay)