bass, ugly scenario if that happens, alternative is a deal highly favourable to the suitors in question.
I believe the suitors WILL definitely have the upper hand in negotiations.
That said deal: many will be unhappy with that, as per P&G deal up to date, reality is that it will be a additional revenue stream, though not as much as Obj could hope for.
One postive outcome of suitor running with this is this:
Obj proved or demonstrated to work in alternative fields.... as opposed to just beauty applications.
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