Wow, so everyone unloading on KGN. But the fact remains that noone in Oz can retail online like Ruslan. HN? JB? GG? All of them are shopping centre businesses with massive overheads.
Kogan's competition is eBay, Amazon and the product brands like Apple, Dell and so on that sell direct (ie actually sell product as opposed to 'brochuring products online', connected to a retail price shopping cart).
Not that those are not significant... but seriously you need to understand that very few local local stocks are retailing online successfuly. Now you could say it's an opportunity investors, but if you have holdings in other retailers, I'm pretty sure you're breathing in hot air from a bubble.
KGN may or may not be a suitably tradeable stock, but Ruslan will go on. And may outlast everyone else. BTW, I notice that noone is asking about Amazon's financials, and whether or not they can make money in our little market.
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