Social Media Growth, page-29

Why are they calculating RSV? That is the retailers price - means nothing to YOW. If they 'owned' Walmart then quote $2.99. Given they don't, they must reference a trade 'list price'. The reason they don't is that it would be too commercially sensitive. Probably one of the challenges in a single sku environment is that they have to create smoke & mirrors on numbers/volumes etc otherwise competitors could easily pick apart their commercials let alone the customers all calling up claiming they're not getting the 'best in market' wholesale price.