Social media platforms

Hey guys, GTN has come across my desk and I am new to this business model, is there any view on GTN selling traffic data to social media platforms or podcasts. Example Instagram feed, you travel on the M5 regularly so here is some Info around the
best and worst times to travel on this road? What about selling data to large employers in specific regions. Example did you know if your employees travel to this region from this region they could be spending 3 hours in traffic if they work 9-5 but 1.5 hours if 10-6. , what about podcast, lots of people are listening to podcasts, how do you drop travel statistics into a podcast, I know it’s left field, but what’s next steps for the future of traffic information?