My understanding of industry verticals would be companies that...

My understanding of industry verticals would be companies that are complimentary to us for example not in competition with us. So for maybe a company that deals with the data out put from our storage. Lets say a product manufacturer wants to what faults their products most commonly have and determine if a recall is needed. The sensors in the product send details of faults through to our storage., this data is then exported by us back out at the customers request generating us income. This data is then analyzed by another company (industry vertical) to determine what improvements or recalls the manufacturer need to make. Hope that example helps. Also an industry vertical could come before us in the industry. Say a sensor manufacturer that has its sensors placed in products send the data to us.