SYDNEY, Dec 12 AAP - Internet search engine marketer LookSmart Ltd said its Australian arm has extended its year-old partnership with Optus.
LookSmart Australia will now power OptusNet's search result pages until 2004, LookSmart said.
The extended relationship will also include LookSmart's search marketing product LookListings, where marketers present products in front of users at the exact moment they type in a related search term.
LookSmart claims LookListings "now forms an important part of many direct marketing campaigns".
LookSmart began powering the search engine of OptusNet, which now claims to have over 500,000 subscribers, in December 2001.
LOK
looksmart limited
