Just something I was Emailed this morning that might perk some interest if the powers that be view HC at all. LOL
Successful companies know one really important thing: they have to tell you the next step to take, or you won’t take it.
If you sign up for a free trial on Netflix, you probably won’t subscribe unless they show you how to do it. If you buy something on Amazon, they’ll work to entice you and show you how to become a Prime member.
Based on data, one thing is really clear: people engage when you intentionally help them take the next step.
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