SOH has had the lions share of the market in relation to their main product (accounting practise software)for about ten years now. In this time they have not been able to make a profit and are unlikely to in the future for the following reasons.
1. Their product is up to 4 times more expensive than current competitors
2. Competitors products are just as good and in many areas even better than SOL6
3. In the past many of the competitors even though they had a good product did not appear to promote themselves very well and were happy to pick up SOL6s scraps, this is changing very fast.
4. They purchased a major competitor last year which only lead to more customers going to the remaining competitors.
5. SOL 6 have an arrogant attitude towards their customers and will take any opportunity to over charge them that they can.
Some of the companies recent moves have been to further develope a market away from the core accounting software. If they run this like they do the accounting software it is their competitors that will gain not SOH
The value of the company is being represented in the share price and and may still be OVER valued.
SOH Price at posting:
0.0¢ Sentiment: None Disclosure: Not Held
