Both buyers and merchandising executives at Dick Smith, have told ChannelNews that there are real concerns over the Companies house brand strategies with senior executives claiming that a lack of "experience" in the Companies Hong Kong based house brand sourcing office, had led to major problems for buyers who they claim were not consulted about stock being shipped into stores.
The General Manager of the Hong Kong Office for International Sourcing at Dick Smith Electronics is Tony Abdel-Ahad.
Abdel-Ahad, joined Dick Smith from Abu Dhabi based Mezzo Middle East two years ago which was prior to the Company being floated.
Mezzo is a Middle East furniture Company, prior to that he worked as a regional director for Asteco a Dubai based Middle East real estate Company.
He appears to have no prior electronics buying or consumer electronics or appliance expertise.
