As Poon (sorta!) said, $84 Billion is the total remittance market for South America. Mostly workers in the US sending money back to family in South America. There is no 'bitcoin market', bitcoin is just the underlying protocol used by Airpocket in the transfer mechanism (ie cash in, cash out, bitcoin back end to transfer).
The world market is $560 billion per annum.
Some figures to think about, page-6
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