Search engines are a hot commodity because they've shown they...

Search engines are a hot commodity because they've shown they can make money through pay-per-click advertising programs pioneered by Yahoo subsidiary Overture Services. Search engine advertising is one of the fastest-growing segments of the rebounding Internet marketing sector and helped Yahoo's earnings grow.
With recognition has come respect, and search is fast becoming a research and development priority for some of the biggest players in technology, including Microsoft and IBM. Partly as a result, some analysts now predict it's just a matter of time before Google loses its dominance to rivals in at least some areas of the search market.
Mooter uses mathematical algorithms modeled on neural networking to better understand and differentiate two people searching on the term "travel Australia," for example. Does this person want data on backpacking options or luxury golf tours? With a range of techniques, Mooter will look at how people search to determine their tastes for follow-up queries within the same day or session.
To sum up Mooter will be a big MONEY ENGINE - get in now.