somebody queue jumping to buy shares, page-193

SKII was a trial or "soft release" by P&G into selected markets to evaluate how well a P&G product with OBJ technology would sell. We weren't originally told of this much to our frustration I presume due to confidentiality agreements with P&G.

http://www.theaustralian.com.au/bus...e/news-story/e568aaecbcd40b29c80a16630bffe6f4

If memory serves me correctly, P&G were so impressed by it's success that they expanded the original PDA to include more products and in the commentary we've heard P&G have been moving at a quicker than normal pace to get these products to market. P&G isn't the kind of company to rush things to market so any indication they are looking to progress things quicker than normal is a pretty good sign they are well and truly on board.

Call it a speculative if you want, but personally I think OBJ lost that tag when P&G jumped on board.