The company is in its best position it has ever been but trading...

The company is in its best position it has ever been but trading at its lowest ever point, which makes no sense.

The Directors should have an interest in the share price as they should be acting in the shareholders best interest.

They should do a road-show to Broking houses to spread the knowledge/awareness of the company. This too would increase interest/liquidity in the stock and may have an upward affect on the share price, which helps them too by having the ability to raise capital at a far more realistic price.