GSK analgesics was a big thing for a while, then just...

GSK analgesics was a big thing for a while, then just disappeared completely. Even completed a Phase 2 or whatever from memory.
Surface hygiene has been talked about for at least 5 years.
Coty was coming (2013), then not (2014), then coming (2015,16) now dead
Topical pain applicator coming by Christmas 2016.

Anyway the problem is that the applicators (W2) are nice but the volume is poor, and resale of said applicators isn't likely to be much.

The integrated products (W3/4?) are key for volume and repeat sales - the sooner we see that launched the better for the SP I think, even if the money isn't in the bank.