Yeah that's great but psssstttMTS aren't a direct end...

Yeah that's great but psssstttMTS aren't a direct end consumer/customer facing business.

They source and wholesale to IGA and others.

And not a completely happy camp between the wholesaler and the retail chains that it supplies.

PsssstttMTS can't dictate what the actual end retailers necessarily do for loyalty.....

Don't see any great saviour in a "wholesaler" operating a loyalty program....unless it really wants to give free coffees to IGA and the like.

Unless I'm really missing something the independent retailers would probably prefer the ability to source cheaper product to support their margins than be beholden to Megacash......the fifth free coffee isn't cutting it.

But hey.....happy to be proven wrong