We already have a LOM beyond 10 years so I would disagree and say that haste should be the priority. Off-takes are critical and should be of paramount importance!
These deals take many months to foster and I would like to see progress being made on that front ASAP.
It doesn't take much for the market to get bored so I suggest that management need show an aggressive stance to this end and keep the news flow coming.
I would suggest they get a twitter account up and running and it would be nice to see the odd interview with James giving out some advertising snippets.