They've brainwashed the investing community into believing that the profitability of 2UE will have only a minimal effect to Southern Cross Broadcasting as it is only a 10% contributor to group earnings.
This information is neglecting the fact that any business can have a unlimited impact on group earnings, when it's making a loss.
The next metropolitant ratings will be released on May 10/11.
This is a date to put down in your diary if you are a SBC shareholder.
It will display the beating 2UE has been taking in recent times following the departure of Alan Jones, and Ray Hadley to rival station 2GB.
Don't be suprised if 2UE gets beaten by 2GB by mid year.
My money's on SBC closing below $9.00 once the ratings are released in early May.
It should really shine a new light on the real reasons behind this weeks weak earnings estimates.
You've heard the real story here first, folks!
SBC
southern cross broadcasting (australia) limited
