SoWhatisX.tv, page-2

From Microsofts website - "With xTV, Quickly Build Your Enterprise .TV Network, a Single-Destination, Real-Time Stream of Information to Inform Customers, Employees, Partners & Investors"

* On the recent ALA announcement, on the last few pages there is also a good explanation and colour slides.

The way I understand it xTV, without the need for extra devices/software etc it enables companies to basically create their own personal TV stations, enabling whomever wants to know what's up with a company to go directly to the source.