SoWhatisX.tv, page-5

You can check out some examples here http://www.xtv-inc.com/

Just click on the logos to see them in action.

I'm not completely sold on it personally. I only see a "TV" channel like this being used by people who are already fans or followers of a brand (this would be great for sporting teams.) I guess the success of a company's channel will depend on the creativeness of there marketing department.

Hopefully ALA have done more research than me and this can be a winner