No one has fully priced in a strong result, that would assume...

No one has fully priced in a strong result, that would assume there’s no movement thereafter. You buy a stock with the expectation it will go up whether that be in the short, medium or long term - literally no other reason to buy where there’s no dividend.

Do what you want @FrozenChook, trying to pick a good price is innately difficult and if you’re taking a long term view not something to be too concerned with. This has been on a hot run and pullback can be expected but won’t be massive unless there’s poor results in which case you’d likely be turned off anyway. Just bear in mind it is a volatile one and will haemorrhage if Covid comes back with force and leagues are shut down...