I definitely agree, this is company is all about the chinese market. Chinese like quality Australian products and will pay all sorts of premiums for it. Things like milk powder and baby formula (think A2M), vitamins (BLK), Australian honey...
I was visiting my partner's family in China last year and they will pay literally double or triple for Australian made products, especially ones associated with health benefits. I've seen her relatives walk into a chemist and wipe the shelves clean of Australian vitamins.
Seeing the annual report with a Chinese version released made ot pretty clear to me: Australia is small fry. They are (or at least should be) focusing everything on the Chinese market. The fact that they already have deals with 3 distribution partners over there means it's just a matter of time IMO.
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