In Spark's Annual Report, this is their write up on Spark Sport:
"Spark Sport offers a range of local and international sporting options includingrugby, football, cricket, tennis, motorsports,basketball, MMA, racing, boxing, golf,hockey, e-sports, and athletics.
During FY21 we delivered our first‘summer of cricket’ in our seven-yearpartnership with New Zealand Cricket –streaming over 3 million hours of livecricket into New Zealand, with nearly240,000 Spark Sport viewers tuning in towatch the BLACKCAPS and WHITE FERNS.
We gained broadcast rights to the MotoGPfor the next three years and ventured intothe pay-per-view arena, exclusivelystreaming fights from some of theindustry’s biggest names including JosephParker, Dillian Whyte, Alexander Povetkin,and Israel Adesanya.
In June, we acquired the full and exclusiveNew Zealand rights to the UEFA (Union ofEuropean Football Associations)Champions League, UEFA Europa Leagueand UEFA Europa Conference League forthe next three seasons."
Merely stating a few 'factuals' about what rights were acquired over the last 12 months...but certainly not screaming from the rooftops about what a resounding success their venture into Live Sport has been, and that shareholders should brace themselves for more game changing catalysts as they double down on Spark Sport.
Maybe they will stick it out - but Jolie has certainly seemed much less bullish on the idea. I haven't even seen anything from Jeff Latch for a while either.
Have they gotten themselves into a bit of a pickle? That NZ Cricket contract is very long. 7 year commitment!
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