So you cannot hold your SpecSavers argument with respect to the...

So you cannot hold your SpecSavers argument with respect to the “trial” and have now resorted to arguing fallacies. What do those matters have to do with the SpecSavers trial? Nothing. Moreover, early stage companies often change strategy and try various things to see what works and to get their model right, particularly in a new tech area. In fact even mature companies do the same, nothing stays static. The evidence so far is NUH change in strategy is yielding results. If companies changing strategy etc creates issues for you , perhaps the stock market is not the place for you, because all companies do this. Best of luck.