It doesn't, however I Don't think P&G are ready to let the cat out of the bag just yet until they transform there capabilities ready to disrupt. SK-II was the only brand mentioned in the article below.
https://www.enterpriseinnovation.net/article/pg-choosing-disrupt-rather-be-disrupted-1771198946
Speculation on OBJ's next P&G product, page-20
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