Yep, I think you are spot-on with your analogies here Smac and especially in relation to Olay. The P&G BoD have been banging on about Olay Premiumisation for almost 2 years and we have been witnessing the beginnings of this process imo with Olay Cellscience, which we already know has been paired with the stand-alone OBJ Magnetic booster. IMO, it's a no-brainer now and Advanced Packaged/Integrated products has always been one of the holy grail's for Shareholders.........imbedded OBJ tech in two of the World's best selling skin care ranges SK-II & Olay. It has taken alot longer than we all expected and I really do hope it will be worth the wait.
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