Simple, it is a consumer product you do not need a guru to tell you about the marketing mix concept, every consumer product has a life cycle, the increase in the share price was premature as the product had not got past the introduction phase.... I was hoping (wishing) that the product would enter the market quicker, but I also know that big multi nationals are cautions in a deflationary market, so you either sit tight and wait for wider / bigger market penetration on the wand or launch of Bodyguard and then again remember the marketing mix. Plus OBJ have few other irons n the fire Introduction
After all research and development has be done it is time to launch the product and begin its lifecycle. The introduction stage of the product life cycle is when the marketing team emphasizes promotion and the product's initial distribution. Often the product will have little or no competitors at this point. Nonetheless, sales may remain low because it takes time for the market to accept the new product. At this stage of the life cycle, the company usually loses money on the product. Growth
In the growth stage of the product life cycle, the market has accepted the product and sales begin to increase. The company may want to make improvements to the product to stay competitive. At this point, there are still relatively few competitors. Maturity
In the maturity stage of the product life cycle, sales will reach their peak. Other competitors enter the market with alternative solutions, making competition in the market fierce. The company that introduced the new product may begin to find it difficult to compete in the market. Decline
In the decline stage of the product life cycle, sales will begin to decline as the product reaches its saturation point. Most products are phased out of the market at this point due to the decrease in sales and because of competitive pressure. The market will see the product as old and no longer in demand.
There is no set schedule for the stages of a product life cycle. Differences will occur depending on the type of product, how well it is received by the market, the promotional mix of the company, and the aggressiveness of the competition
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