Hi springcaan, you have given a scenario where one product is introduced at the expense of another. The eye cream existed with existing sales . The only thing that has changed is that it now contains the wand,with 300% better penetration . It is not taking over another products space on shelving. So what does a successful company like P&G do.......they do specific market rollouts where they believe they will have the best success. They then take it to the board room for analysis and if successful, they then introduce the product in a larger rollout ,without limiting stocks ,until they can gage numbers. DO they have large budgets for pr? Yes they do . Do they throw money away ?absolutely not,no one has said that on hc. Have they spent some money on the eye cream pr? Yes quite a bit, with celebrities and staff demos etc. P&G have commented recently on how successful the wand / eye cream combo has been. I don't think that their representative would lie to impress HC posters. Remember springcaan, we are not introducing new creams to the market but increasing their penetration of key ingredients. It smart , non the less, for P&G to have limited roll outs and gain consumer feelings before proceeding. Do these things take time?well you should know the answer to this question. Glta
OBJ Price at posting:
5.9¢ Sentiment: Buy Disclosure: Held
(20min delay)