Absolutely Attitudes, but they (P&G) will weigh up if the...

Absolutely Attitudes, but they (P&G) will weigh up if the contribution of the wand is worth the investment, while the rest of the channel (competitors) start to copy or replicate. I have no doubt it has merit, but what are the barriers of entry and for me I feel they have lost it a bit because of their speed to market, they should have taken a more aggressive approach, but they selling off brands so their focus is slightly off at this stage.

And the consumer / retail world is super quick now!

OBJ now needs to look at who they give Bodyguard to has they need speed to market and a company that as no internal white noise, like P&G. OBJ is a good company, next for them is to take their own inventions to market and then you cooking with gas as you have full control and the shareholders will be happy, at the moment P&G has the control.............not ideal

Anyway I'm outta here for a while, enjoy.