Completely disagree.
If OBJ take 'Bodyguard' to market alone this will end tragically. Incorporating a multinational with already well established distribution networks is the only way this can be a success; unless OBJ are to invest considerable capital that is – which in my opinion would be a mistake.
Decisions are being made with regard to the ‘wand’ rollout. It, as denoted could go either way. Given P&G deem it a successful ‘soft’ launch, I think it is more favourable towards the better however, until such time this is unknown.
Agree it is a value added, ROI discussion, but it could also include how best to roll out said technology across other brands to saturate the market with speed e.g. Olay. Magnetic IP is the safeguard here.
(20min delay)