Speedcast Vs Starlink - Is it a threat?

I see that the Starlink have now started launching their satellites. I read something a while ago that led me to believe they weren't really a direct threat to Speedcast. However I'm really not sure how that would be?

This is directly from their website: "SpaceX is developing a low latency, broadband internet system to meet the needs of consumers across the globe. Enabled by a constellation of low Earth orbit satellites, Starlink will provide fast, reliable internet to populations with little or no connectivity, including those in rural communities and places where existing services are too expensive or unreliable."

Isn't that a very big part of what Speedcast offers?