CANBERRA, Dec 4 (Reuters) - As Australia fights to head off...

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    CANBERRA, Dec 4 (Reuters) - As Australia fights to head off
    recession, the national government on Thursday urged workers to
    take a holiday to help stimulate the economy.

    The country's 11 million workers have hoarded about 121
    million days of paid-leave entitlements which the government
    wants to unlock to help stimulate a tourism sector hard hit by
    the global downturn.

    Australian Tourism Minister Martin Ferguson said tourism
    officials would hold meetings with major employer groups next
    week to kickstart a "No Leave, No Life" campaign.

    Ferguson has set his eyes on the A$31 billion ($20 billion)
    of holiday pay owed to workers and is leading the push to force
    business to make sure employees take their accrued holidays, and
    to encourage Australians to holiday at home.

    "It is good for business, good for employees and potentially
    good for our tourism industry as it faces some tough times
    because of the global financial crisis," Ferguson said.

    The holiday campaign comes after official data found
    Australia's economy grew by just 0.1 percent in the September
    quarter, its slowest rate of growth in eight years as consumers
    pull back on spending.

    Australia's tourism industry is worth about A$40 billion a
    year, or about 4 percent of gross domestic product, generating
    about 500,000 jobs. Tourists from overseas account for about 25
    percent of the industry.

    But the global downturn has led to a sharp decline in visitor
    numbers, particularly from key markets such as Japan and the
    United States, both now in recession, and from Britain.

    The global slowdown has also prompted Australia's flag
    carrier Qantas to cut some flights from Japan to
    Australia's tropical northern tourist centre of Cairns, and to
    put smaller planes on other flights.



    SOMBRE MOOD

    Australian full-time workers are entitled to a minimum four
    weeks annual leave and 10 public holidays each year. But many
    don't take their full holidays for fear of losing their jobs or
    falling behind on work.

    Tourism officials are banking on a new advertising campaign
    in 22 countries, on the back of the new film "Australia" starring
    Nicole Kidman and Hugh Jackman, which urges tourists to escape
    the rat race at home and lose themselves in Australia.

    But tourism companies want the government to do more to help
    restore domestic consumer confidence, get people to spend on
    holidays and overturn the gloomy outlook in holiday spots.

    "It's pretty sombre," said Kim Thomas, whose company can take
    more than 1,000 tourists a day to islands on the Great Barrier
    Reef off the northern Queensland state. Tourist numbers were down
    around 20 percent on a year ago.

    "We expect our numbers from Japan to reduce by about 50
    percent by mid December. Up until now, they have been our largest
    single international market. It will have a big impact."
 
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