I was reading the "success" story about sofa club and I was not too impressed. In fact I would suggest the marketing people take those stats down... they have better success stories to flaunt.
2.6% increase in people who used SPT when they doubled the payment timeframe form 3 to 6 months? This is a marginal shift and I would not report on that.
6% increase in average order value when co branding with SPT. Again does not scream success to me. $60 increase on a $1000 purchase.
The feedback from sofa club as to why they chose SPT was more valuable and shows a great endorsement.
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