What a pity that is a picture of the CHTD 25% MC Coal rather than the CHTD 10% Briquette that you are purporting this picture to be.
There is a picture of the CHTD Briquette in this flyer
http://www.rfcambrian.com/sites/www.rfcambrian.com/files/mandate_documents/Exergen%20flyer_0.pdf
See if you can spot the difference