If you are trading this stock - Carry on If you are a short term...

If you are trading this stock - Carry on
If you are a short term investor and cant sleep because of the falling price - Sell
If you have a 1-10 year time frame - Hold and accumulate when funds arise.
The price is being manipulated but we are also in a bear market. The USA - VIX which is the index of fear and greed is on extreme fear. Therefore many investors will retreat to blue chips or exit the market until the market feels safe again.
Fear is creeping into the forum. Ive listed 2 quotes below from today which exemplify this fear. ARR buyers will observe these posts and be encouraged.
NEVER NEVER NEVER assume that major shareholders or sophisticated investors running algos don't read comments on forums. I currently am a top 10 ARR holder. Don't lose heart if you don't need to sell. I have been in this position in many stocks over the past 25 years. I've experienced multi-baggers from good stocks beaten down purely from the manipulation of sophisticated buyers and the crippling fear of sellers. One was a 100 bagger.

Sad. The longer you hold the less it's worth

True, gets much lower and i'll have to look at getting out.