I respectfully disagree.
I mean, you can say that about any retail business. Harvey Norman doesn't have recurring revenue. Nor does Ebay. Nor does Amazon. Doesn't mean they don't have recurring customers.
Kogan have an exceptional email database with excellent algorithms which makes their conversion rates and lifetime customer value second to none. They also have an extremely low cost of business, which means that they have rock bottom prices while still holding margin. So there's no incentive to churn.
This is a very different business to the bubble of APT. A better analogy is more like the Amazon of Australia.
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$4.24 |
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2 | 6144 | 4.210 |
2 | 1108 | 4.200 |
1 | 394 | 4.190 |
2 | 10394 | 4.180 |
Price($) | Vol. | No. |
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4.240 | 8734 | 2 |
4.260 | 14394 | 4 |
4.270 | 4929 | 3 |
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