Splitit is not providing new credit and the others are - they have stronger value to both merchants and consumer in the current environment and they were there.
they brought the merchants online customers, and then more or less making use of lack of regulation and a need for people to spend (govt turn a blind eye to irresponsible lending to which they have previously attacked banks and credit providers over). its a little bit about risk (turn blind eye to smaller loans), but it's actually a pretty political thing that is driving it under the umbrella of bringing more competition to make the big credit card providers feel challenged.but mainly a tool to keep people spending in lockdown economy modes
Mostly SPT wasn't in position and ready to fly into action ( mainly I think as they didn't have the partnerships and deals in place and ready when COVaiF hit - they do now but it's late in the run and we are seeing the birth of new large credit card provider competition in the form of decentralised small/med credit providers giving micro loans that are interest free but have penalties.
the question is, is this the final stage future? will the big credit providers step up to compete or will they just wait it out -- are they really bad at competing and thus it's the end of credit cards.
To me credit card providers and Splitit are gearing up to get it right when the borders open and COViD is normal or gone -- when people return to work (something's will never change back), the govt won't turn a blind eye anymore as interest rates can't stay 0 for ever; and merchants will not see the other as providing as much value -- basically the playing field will even out a bit (headwind will ease) giving SPT a second chance.
I've missed a few points here, but this is the mains stuff I think
SPT Price at posting:
41.0¢ Sentiment: Buy Disclosure: Held