I woundn't be surprised to see a much more detailed announcement tomorrow from AED. In terms of marketing I think it's not a bad idea to release a "headline announcement" with little detail on friday for the weekend papers, keeps everyone talking (good and bad). Then come Monday release a much more detailed annoucement. It's almost a "two for one announcement". Well thats just my thoughts. Goodluck tomorrow for everyone. Cheers, Jay.
