It is interesting to consider what new products have launched since David B took the realms.
- A2 Half and Half (USA)
- A2 Hershey's Chocolate fresh milk (USA)
- A2 Hershey's Chocolate UHT (USA)
- A2 UHT (200ml packs and 1L carton) (China and Australia)
- A2 'Cream on Top' fresh milk (Australia)
A new English label product is also about to launch as well. I don't think this is just new packaging by the way - my understanding is that it is an upgraded formulation. Then a new China label formulation awaiting SAMR approval as well.
Granted, there is no new 'big ticket' item but rather incremental advances in existing categories. But it does amount to a fair amount of new product activity after years of stagnation. Of course, would like to see more though.
Stacking Shelves, page-1188
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