Thats due to the infant formula... The infant formula started in 2014 and has only been going up in price. Do you think all the consumers paying these prices for infant formula in china will disappear?
I don't see what your catalyst is for the margins not being sustained? China has a huge demand for it. A2 is on the higher end of formulas but companies like wyeth (illuma brand) are actually more $. Aptamil also has an expensive brand that is similar in price to a2.
Stacking Shelves, page-43
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