The Fresha Valley license predates the new Fonterra deal. I would have thought the Fresha Valley license would have been taken away since the new deal. I don't recall them doing a great job promoting when it was an exclusive, maybe pigging back off the Fonterra/A2M marketing now.
Monsooner had some good posts on Fresha Valley, if anyone has any interest.
Stacking Shelves, page-857
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